Here are some slides I have put together explaining why the atheist bus campaign worked. Feel free to use the slides and the lessons, providing you credit accordingly (CC / Attribution license).


  1. Erik Wesselius

    Thanks for sharing the slides. I’m not an atheist, but this clearly was a very succesful campaign. Will be interesting to test if this formula can be replicated for other less emotionally charged issues.

  2. Thanks for sharing the slides.

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