Incredible. Absolutely incredible. It would have been reasonable to assume that the European Commission (or indeed any other EU institution) would have thought a bit about the impact of .eu domain names, considering the fanfare with which these domains were launched back in 2006. It then would not take a genius to make sure that all possible domain names relevant for EU projects would have been purchased by the institutions for the princely sum of about â‚¬20 each.
So what about communication of the Treaty of Lisbon (aka Reform Treaty)? Surely that should be one of the main online communications projects for the European Commission? Oh no, forget it. Today, yes, today – a good 3 months after the signing ceremony in Lisbon – I managed to register treaty-of-lisbon.eu, lisbon-treaty.eu and reform-treaty.eu and the whole lot cost me a fraction over â‚¬60. Other variants have been registered by a Dutch IT firm and none by anyone in anyway involved with explaining what the Treaty is about. Kosmopolit has more in the same vein. This is even worse than the lack of communication strategy for the European Capital of Culture.
Not only for domain names, but for internet presence in general, the European Commission badly needs someone (or a team of people) to really get a grip of their online strategy. Nanne points to a paper about citizen engagement online, but who is responsible for the technical aspects?