“Obama taught us one major thing in how to use the net for politics: done the right way, online activism can be a great way to engage and motivate people who are already – largely – on your side. The Obama team had a rather wide appeal; European efforts to replicate his 2008 efforts have been narrower, but not without their uses. Take YourKen and the accompanying e-mails as an example – once you’re in the embrace of the Ken campaign you cannot possibly fail to know about every single canvassing session or campaign activity, so much so that you’re almost shamed into doing something for him.”

Read the whole piece on LabourList