“We know what happens to people who stay in the middle of the road. They get run over.” So said Aneurin Bevan. Presumably that quote is behind Labour’s current by-election campaign in Crewe & Nantwich. In response to the death of a tough and principled left winger, the party’s final campaign efforts are veering to the other side of Bevan’s road, towards an unprincipled, authoritarian and right wing approach on law and order. Fists with dripping blood, claiming that the Tories are soft on yobs? Sorry, but while Labour might not be all that liberal in its social policies, the Tories have never been known to take a soft touch approach. The imagery is gruesome, reminiscent of something the BNP would have been expected to put out. There’s even a line on the site below the fist logo, stating “Tamsin Dunwoody will always stand up for you and your family, sheâ€™s a Dunwoody after all.” Eugh. That makes me squirm.
Contrast the Labour campaign and Tamsin Dunwoody’s website (right screenshot above) with that of Edward Timpson (left screenshot), the Tory candidate, and you see what a dire predicament that Labour is in. The Tories look inoffensive and smart and Labour looks… well, could look better.
(Dislaimer: I have nothing to do with the campaign in Crewe, and have not been involved with the design of the Dunwoody website – it’s a Labour MpURL site)Â