My Facebook and Twitter feeds are full of people doing things like this with their usernames or profile pictures: While a week ago that might have been useful, I am by now not sure it is. Yes, we should stay
Continue reading
Tag: Advertising
Lessons from Atheist Bus for the Gay Bus dispute
Stonewall has been running an excellent campaign on 1000 buses with the slogan “Some people are gay. Get over it!” So – surprise, surprise – some bigots decided to run a counter campaign on 25 buses with the slogan “Not
Continue reading
Egyptian mobile operator uses Berlusconi quote in ads – why?
As late as 4th February, Italian Prime Minister Silvio Berlusconi was still praising Hosni Mubarak, saying the latter should remain in place for Egypt’s transition to democracy. On 11th February Mubarak resigned. So isn’t it therefore rather odd that Egyptian
Continue reading
A PR campaign to reduce recycling – only in Brussels
Exactly what waste can be easily recycled in municipal recycling schemes? It’s a question that perplexes even the most committed recyclers. Plastics are usually the most complicated, as only certain types of plastic (normally plastic drinks bottles) can be recycled,
Continue reading
The marketing sense of an elephant – Commission Representation to Belgium
One of my favourite political books – mentioned on this blog before – is Don’t Think of an Elephant by George Lakoff. The idea behind the title is to show what happens when the wrong words are used. You read
Continue reading